Uncover who your perfect workshop attendee is and learn how to tailor your marketing specifically for them. This lesson helps you identify what makes your audience tick, ensuring your messaging hits all the right notes.

Discover how to utilize social media without spending a dime. Learn the best organic strategies to build an engaged audience and consistently fill your workshops. From crafting compelling posts to leveraging the right hashtags, this lesson is all about maximizing impact with zero ad spend.

Your email list is pure gold. This lesson shows you how to use email campaigns effectively, from crafting irresistible subject lines to automating sequences that bring people into your workshops.

Not ready for full-scale ads? Learn the essentials of boosting your posts to increase reach without the hassle. This lesson covers when and how to use boosts strategically to expand your audience and bring in more attendees.

Master the art of ads without the overwhelm. This lesson teaches you how to set up and run ads that bring real results—even if you’ve never clicked “boost” before. Get the tips you need to stop wasting money and start filling your seats.

Take your craft business to the next level by building a recognizable brand on social media. This lesson dives into branding basics, creating a consistent aesthetic, and using storytelling to connect with your audience, making your workshops stand out.